A/B test
Also written: A/B testing
An experiment that sends some users to version A and others to version B at the same time, then compares outcomes such as thumbs-up rate. Kettle & Crane split users by ID so nobody sees both versions.
Also written: A/B testing
An experiment that sends some users to version A and others to version B at the same time, then compares outcomes such as thumbs-up rate. Kettle & Crane split users by ID so nobody sees both versions.