Confounder
Also written: confounders, confounding
A variable related to both a predictor and the outcome that distorts their simple relationship. Email days also had higher ad spend, so email confounded the ad slope until it was added to the model.
Also written: confounders, confounding
A variable related to both a predictor and the outcome that distorts their simple relationship. Email days also had higher ad spend, so email confounded the ad slope until it was added to the model.