Glossary: SQL Beyond the Basics
Cohort
Also written: cohort table
A group of customers who started in the same period, such as everyone whose first order was in 2025-Q4. A cohort table shows what share of each group came back later.
Glossary: SQL Beyond the Basics
Also written: cohort table
A group of customers who started in the same period, such as everyone whose first order was in 2025-Q4. A cohort table shows what share of each group came back later.