Glossary: Statistical Inference and A/B Testing
Lift (relative difference)
Also written: lift, relative lift, relative difference
The gap between two rates divided by the control's rate. The coupon's 0.5 points on a 3.6% base is a 13.9% lift.
Glossary: Statistical Inference and A/B Testing
Also written: lift, relative lift, relative difference
The gap between two rates divided by the control's rate. The coupon's 0.5 points on a 3.6% base is a 13.9% lift.