Absolute change
The plain difference between two values (new − old). For two percentages it is measured in percentage points, such as Kettle & Crane's repeat rate rising from 20% to 25%, which is 5 points.
The plain difference between two values (new − old). For two percentages it is measured in percentage points, such as Kettle & Crane's repeat rate rising from 20% to 25%, which is 5 points.